Political text messages: Campaigns blast record mobile volume

Campaigns are blasting record volumes of political text messages directly to mobile screens across the nation as Election Day approaches.Surge in campaign messagesCampaign outreach through mobile devices has become a dominant election tool, with estimates indicating groups sent over 60 billion messages between 2020 and 2024.Some recipients report hearing audio drops from major Hollywood figures, including TV star Ice-T.RoboKiller, a call-and-text blocking application, logged roughly 15 billion political texts in 2022. Political texting platform RumbleUp projected campaign message traffic would hit 25 billion in 2024.Earlier metrics from 2018 recorded roughly 350 million political texts, showing massive operational growth across several election cycles.Voter outreach tacticsUniversity of Central Florida political science professor Aubrey Jewett projects this cycle will break existing volume records for political mobile messaging."It's all about, one, reaching out to voters in a cost-eff